Ford Motor Co. may be hitting the brakes on the retaining the retro-looks of past and may be looking to focus their attention towards the younger generation.
When the ‘pony’ car was first launched it was marketed as something sporty, compact and more importantly – affordable and it’s styling still carries some looks from the original 1964 ‘stang. Of course the signature grille and round headlights that have been so iconic to the car will remain. But ultimately, they will be looking to give their next Mustang a radical make-over.
It seems that Generation Y (Born somewhere between 1980-1999) car buyers are reaching their peak, and before that happens, Ford would like to have something available to appeal to the next generation and refresh the population of buyers. Much like how Volkswagen AG tapped into ‘boomer nostalgia’ back in 1998, with the reincarnation of the Beetle.
It seems that Ford feels that their 2005 Mustang, which retained much of the original looks has lost some of its steam having lost sales to the likes of Chevrolet’s Camaro and Chrysler’s Challenger.
Ford is now placing their attention to launching their new Mustang in 2014 and may have the grille resemble that of an Aston Martin, which then has people’s fingers pointing in the direction of the EVOS.
Source: Wall Street Journal
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 04-17-2012, 10:14 PM |
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