Malaysian motorists are faced with endless concerns when it comes to saving fuel. Now, Shell Malaysia along with 15 other countries worldwide has teamed up for the first ever online global campaign – Shell FuelSave “Target One Million”.
Shell aims to educate motorists of the world through a series of interactive and educational online mini-games. With the right choice of fuel paired with a few simple changes to their driving habits, motorists can save fuel and reduce their costs.
The Shell FuelSave “Target One Million” campaign will see a series of 6 mini-games being released over the coming months. Each module has been designed to elaborate a specific Shell FuelSave tip, making it fun and educational for all. The first module of the 6 series is the Shell FuelSave Challenge – registration is now available online for all motorists.
“Shell has a proud heritage of more than 100 years’ of experience in helping drivers get the most out of every drop. We constantly find new and interactive ways to educate motorists on fuel efficiency and this global campaign aims to show motorists how choosing the right fuel and pairing with a few simple changes to their driving habits can help them save fuel”, said Tuan Haji Azman Ismail, Managing Director, Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd.
Shell FuelSave “Target One Million” will also see participation from 15 other countries around the world such as Czech Republic, Denmark, Germany, Hong Kong, Hungary, Norway, Poland, Greece, Netherlands, Philippines, Singapore, Slovakia, Thailand, the United Kingdom and Turkey who will come together to educate a total of one million motorists worldwide.
“Young people today learn and interact most online. We aim to capture the attention of youth today through our online global campaign as Shell is committed to continuously educate motorists to save fuel in every way possible,” said Fahrin Ahmad, Shell FuelSave Ambassador.
In line with Shell’s on-going efforts in educating its motorists on saving fuel, Shell Malaysia has previously ran similar initiatives such as the crowning of Europe and Asia’s Smartest FuelSavers in 2010 and achieving the Guinness World Record for the “Largest Fuel Efficiency Lesson” at the recent Global Shell FuelSave Day held on the 15th October 2011 at One Utama, Selangor.
For more information on the Shell FuelSave “Target One Million”, log on to www.shell.com.my/targetonemillion
