The Holy month of Ramadan is coming up soon and UMW Toyota Motor has just helped to bring the joys of the festive season to the underprivileged children from Asrama Damai, Kuang Selangor with an annual programme that was organised as part of a Staff Volunteer Programme that saw over 30 volunteers from UMW turn up for the occasion to play host to more than 30 children.
The children from Asrama Damai were at the event that took place at the One Utama Shopping Centre and enjoyed a wonderful shopping spree for their “Baju Raya” followed by a Buka Puasa (Breaking of fast) at the One World Hotel. The children were aged between 7 and 15 years old and each of them received “duit raya”.
UMW Toyota’s outreach programme was designed to help let these children know that they’re not alone in this world and that there are friends who care about them, whilst helping to instil the spirit of giving and sharing during Hari Raya as President of UMW Toyota Motor Sdn Bhd, Datuk Ismet Suki said:
“For every family, festivals are a time for joy, togetherness and celebration. Children and adults alike gather for feasting and laughter, putting aside school and work to spend time with loved ones to keep family ties aflame. While most families are celebrating however, it is just another ordinary day for children in welfare homes. This is why we make a special effort to spread a little cheer to charity homes by treating them to a shopping spree during this festive season. We hope to become a part of the ‘family’ that they never had. The underlying message is that the disparity between the haves and have-nots can be reduced if we all share our excesses. Big corporations have a role to play in driving initiatives like this and the folks at UMW Toyota are happy to be able to lend a helping hand to those who need it”, explained Datuk Ismet Suki.
The Staff Volunteer Programme is part of the Philanthropic pillar of the company’s Corporate Social Responsibility (CSR). UMW Toyota Motor’s commitment to CSR programmes have been an integral part of its corporate culture since it was established in 1982. Its CSR approach is consonant with its philosophy of ‘A history of service to society’, where UMW Toyota Motor continually seeks opportunities to contribute to the communities where they operate their business.