Mercedes has AMG, BMW has the M-Division and now Volkswagen has their new R GmbH performance subsidiary. VW says that it’s R GmbH arm is meant to meet the “increased global demand for individualized vehicles with contemporary sportiness and exclusivity”, the subsidiary will handle sales and development of all high performance and Exclusive (Individual) models.
Described as the “specialist for sporty exclusive models from Volkswagen in the future,” R GmbH has already taken responsibility for the Scirocco R, the Golf R, the R-Line design packages, and the aforementioned Exclusive range.
Based in Warmenau, Germany (near VW’s Wolfsburg headquarters) R GmbH employs a staff of more than 350 people. In the future, the subsidiary promises to intensify the sportiness of Volkswagen R models. Official press release below.
Volkswagen R GmbH in the starting blocks
The Volkswagen R GmbH will be the specialist for sporty exclusive models from Volkswagen in the future. Volkswagen AG has bundled the responsibilities and competencies for development, implementations and sales of individualised vehicle offers into Volkswagen R GmbH. For example, its portfolio includes the two new top models, the Scirocco R und the Golf R as well as the dynamic R Line design packages and luxurious Volkswagen Exclusive items.
“Our vehicles contribute to the emotionalisation and growth of Volkswagen brand,” explained Ulrich Riestenpatt gt. Richter, General Manager of Volkswagen R GmbH.
The company’s name, Volkswagen R GmbH, responds to the increased global demand for individualised vehicles with contemporary sportiness and exclusivity. The sporty positioning will be reflected more intensely in the programme of Volkswagen R in the mid and long term. The company has its headquarters in Warmenau near Wolfsburg, Germany. Volkswagen R GmbH employs a staff of more than 350.