Motorists across Malaysia will now be able to see how Shell Helix helps to keep their engine “clean on the inside”, following the launch of a dramatic new advertising campaign by Shell Helix.
The Shell Helix motor oils campaign is spearheaded by a powerful TV commercial ‘Crystal Car’, produced by award winning director, Ivan Bird. Both Shell and Bird have pushed the boundaries and produced an innovative and exciting advertisement that demonstrates with crystal clarity how Shell Helix can clean and protect engines, allowing the viewer to easily understand the cleansing power of Shell Helix.
The TV commercial features a group of Shell Helix experts building a unique transparent car that with painstaking accuracy, works as an exact replica of a motor vehicle (in the case of the attached video, it’s a 370Z). The transparent car body and motor was designed to best demonstrate the benefit of the oil as it works its way through the engine, with only the tyres and the spark plugs being opaque. The car is brought to life when an expert starts the ignition and during a split second, the lubricants journey through the transparent car engine is clearly visible.
“The Shell Helix communication platform remains focused on the outstanding cleansing power of Shell Helix. Shell Helix with Active Cleansing Technology cleans and protects engines. Shell Helix Ultra is five times more effective than a regular mineral oil at removing sludge from dirty engines, at the same time offering three times better protection and twice the engine wear performance,” said Encik Azman Ismail, Managing Director of Shell Malaysia Trading Sdn Bhd.
Shell Helix Ultra is a proud result of Shell’s long-standing partnership since the 1930s with Scuderia Ferrari in developing products that are used both on the race track and on the road. Today, the Shell Helix Ultra product range uses the same active cleansing technology found in the Ferrari Formula One engine’s highly-advanced blend of lubricant.
In light of this successful technical partnership, Shell is offering its consumers a chance to sample the power and performance of the latest Shell Helix Ultra-lubricated Ferrari’s around the team’s private test track in Maranello, Italy this November. And beginning this May 2010, Shell Lubricants will be holding the Shell Helix Ferrari Adventure Challenge, to reward four lucky Malaysians to a two-day all expenses paid trip on 18th & 19th November 2010.
Winners will be privy to an exclusive meet-and-greet session with the Ferrari Formula One Team drivers, get the chance to be driven by the Ferrari Formula One drivers, experience the Shell Helix Ultra-lubricated Ferrari road cars, explore the Ferrari road car factory and Formula One workshops, just to name a few.
The Shell Helix Ferrari Adventure Challenge Phase 1 will begin from May-July 2010. Customers are required to answer a simple question and submit the entry form with proof of purchase of any of the Shell Helix Ultra, Shell Helix HX7, or Shell Helix HX7 Diesel 4L packs.
Selected winners will win cash prizes and stand a chance to participate in the Shell Helix Ferrari Adventure Challenge Phase 2 to compete for the grand prize to Italy. For more information please visit www.shell.com.my or visit your nearest Shell station and car workshops from May 2010.