The Perfectionist – Presented Exclusively by Accord – Launch of The New Accord 2.0 VTi-L

Honda Malaysia has introduced a new variant to the 8th generation Accord – the 2.0 VTi-L. It retains all the features of the current Accord but is now offered in a new, elegant colour, Taffeta White. Honda Malaysia showcased the new variant at the launch of an inspiring campaign aptly themed The Perfectionist – Presented Exclusively by Accord.

Officially presented by Managing Director and Chief Executive Officer, Mr.Toru Takahashi, the new variant has been a hit since its arrival was officially announced on July 15 and up till now, Honda has received more than 500 bookings nationwide, which is twice the monthly target; out of which close to 200 have been delivered.

The new Accord 2.0 VTi-L is fitted with value added features and improved styling such as a plush leather interior, functional cruise control, fully automated 8-way driver seat, leather seats with power lumbar support, updated arm rests, a leather shift knob, leather door lining and door mirrors with turn signals.

The VTi-L is priced at RM149,800 (on the road inclusive of insurance) and supplements the other variants in the Accord range. These include the 2-liter SOHC i-VTEC and 2.4-liter DOHC i-VTEC engines that balance performance and fuel economy, and the first ever and most powerful V6 3.5-liter i-VTEC VCM engine in the Accord lineup with 275hp.

All models in the Accord lineup will also be available in Taffeta White as this new colour flaunts the spectacular lines of the Accord.

An optional accessory, the ‘Connex’ Stolen Vehicle Recovery (SVR) is also now available for the Accord lineup. The state-of-the-art GPS-based security system tracks stolen cars and alerts the owner and Secure Operating Center (SOC) via GSM network. Priced at RM3,660, it includes installation and first year annual service fee. A compensation Guarantee is also provided for free for the first year.

In conjunction with the launch of the new Accord variant, Honda Malaysia has rolled out the previously mentioned The Perfectionist – Presented Exclusively by Accord. This campaign aims to cultivate aspirations and ambitions through six personas via fine art photography by highly regarded local photographers. Fine art photography is used because it enables us to see certain elements of beauty that many not be immediately apparent at first glance. Some of the pictures are shown here and in the gallery below.

The campaign will culminate in an exciting 5-day photography exhibition starting 29th July ’09 in One Utama Shopping Center in Petaling Jaya before touring the country with stops in Penang and Johor Bahru. A commemorative book compiling the best photographs of the Honda Accord, along with the success stories of the personas will be unveiled. The new variant Accord 2.0 VTi-L will also be showcased along with other variants. Get involved in defining ambition with Honda Malaysia at the exhibition. Details of the showcase are as follows:

29th July – 2nd August 2009 – Highstreet, One Utama, PJ
21st – 23rd August 2009 – Concourse, Queensbay Mall, Penang
2nd – 4th Oct 2009 – Concourse, Sutera Mall, Johor Bahru

Information on the Connex Vehicle & Recovery (SVR)

• GPS (to track vehicle) & GSM (car to SOC communication) based system

• Hardware installed in secure location ic car by Authorized Honda dealer

• Customer support via Satellite to Secure Operating Center (SOC ie Call Center)

• 3 years warranty (unlimited mileage)

• Unique package to HMSB. Hardware installation + Customer Support + Compensation Guarantee. Note: Compensation guarantee is not offered before other makers or with aftermarket system.

• Retail Price of RM3,660. Includes Installation & Annual Service Fee. Compensation Guarantee is free for 1st year.

• Annual Service fee RM360 (included in Price for first year)

• Compensation Guarantee is RM140 for 2nd year onwards (optional)

• Introduced for Accord. Other models to follow at later date.

• Available for new car only (new registration)

• Currently available for Peninsular Malaysia only. East Malaysia pending study.

Among the personas who joined hands with Honda Malaysia are: Dato’ Peter Ng – President & Vice Chancellor for UCSI University and Group President of UCSI Group; Ms. Sharmini Hansen – Founder and CEO of Life Works; Mr. Lee Chor Wah – President of Pertubuhan Arkitek Malaysia; Scott Lim – CEO of MIDF Amanah Asset Management; Datuk Dr. Nor Ashikin Mokhtar – Founder of Primanora Women Medical Centre and Dr. Reza Azmi – founder of Wild Asia.

Launch Pictures of the New Accord 2.0 VTi-L

Honda Accord VTi-L by Darren Chang

Honda Accord VTi-L by Bustamam Mokhtar