To those with big rims, low profile tyres and stiff suspensions out there, fret no more! With the amount of potholes on our infamous Malaysian roads, it’s about time that Pioneer Suspension comes up with a solution! You won’t feel a thing going over these road-hazards, SUPPOSEDLY..
When they wanted to show off the extraordinary smoothness of their suspension, they placed images of holes on the road, which prompted drivers to naturally slow down and expect for the worst, but then, they won’t feel a thing!
A few metres up the road, they would found out why: because that’s what a Pioneer Suspension feels like. Yeah, clever.. This particular ad campaign has won awards in India.
However, this controversial approach was also subject to criticism. Drivers could possibly make a sudden and unexpected maneuver to avoid the holes, or worse, jam brake out of a sudden! Instead of getting sales, the only other thing they would get are unnecessary lawsuits..
Taken from www.coloribus.com
