It’s a dark day for all Japanese rice burner and tuning enthusiast. In a world where the market is seemingly filled by pirated or dubious products claiming to do whatever more established brands can but for much less, our choices have now been limited. The next time you think about upgrading something in your car, you will sadly have to forget about TrusT/Greddy products as they are now officially bankrupt.
Known as Trust in Japan and Greddy everywhere else in the world, the company has sunken into $60million debt and, after reporting a serious decline in sales since February 2008 and amassing $43 million in loan payments, filed for bankruptcy in Tokyo District Court.
Trust – established in 1976, employs around 200 workers and had been dealing in everything from CARB-legal exhausts to turbo systems when Greddy Performance Products was founded in the U.S. in 1994 and introduced into markets worldwide. Without a doubt, there will be several firms that will step up to fill the need of enthusiasts, assuming that Trust doesn’t try to reorganize, but with the Japanese aftermarket industry down overall, we suspect this won’t be the last time we’ll hear about a large tuner going under but let’s all hope we don’t as such news is never welcomed.
