Honda Awarded Reader’s Digest Asia Gold Trusted Brand 2008

Honda Malaysia Sdn Bhd had once again named the Reader’s Digest Asia Gold Trusted Brand Award in the car category in Malaysia. It was the 10^th consecutive year that Honda Malaysia was awarded this standing as a result of the Reader’s Digest Trusted Brands proprietary research study, which is recognised as one of the most representative and objective branding surveys in Asia.

Honda was one of the few car brands that was presented the award in the Malaysian market. Awards were presented to brands that topped the charts in their respective categories, calculated based on the annual survey that measures consumers’ brand preferences. The six criteria named in the survey assigned with a score by consumers include: Trustworthiness, Credible image, Quality, Value, Understanding of Customer needs, and Innovation.

Chief Executive Officer and Managing Director of Honda Malaysia, Mr. Atsushi Fujimoto stated on winning this award, “We are very honoured to receive this award for the 10^th consecutive year. It demonstrates our commitment to understand and recognise the ever changing needs and expectations of customers in the Malaysia market; and our continuous efforts to meet those expectations”.

“In line with our goal to achieve No. 1 in Customer Satisfaction, we will persist with our efforts to provide customers with products at the highest quality with a reasonable price, so as to stay one of the most credible and trusted car brands in Malaysia,” he added.

Reader’s Digest is the top-selling English-language magazine with an ABC-audited average circulation of 131,555 copies per month. For the Reader’s Digest Trusted Brand Award, Reader’s Digest conducts an extensive poll of its millions of readers Asia-wide to determine the most favoured brands by consumers in Malaysia, China, Hong Kong, India, Philippines, Singapore, Taiwan, and Thailand. Awards are made in each market (country) as well as on a regional basis. Results are based solely on these thousands of votes across the region, and are ensured of accuracy and integrity by Nielsen Media Research.